(courtesy of latimes.com)
Joel Stein
November 14, 2008
You wouldn't think gay people would need tips on staging a splashy event from Mexican immigrants. Yet since they lost the right to marry in California, gays appear to have no game plan, marching around West Hollywood and Silver Lake with their old "No on 8" signs, which makes about as much sense as holding a John McCain rally next month at John McCain's house.
That's why I'm declaring Dec. 5 No Gays for a Day day. Patterned after the 2006 Great American Boycott organized by Latino immigrants, on that Friday, gays should stay home from work, school and do no shopping, to prove how crucial they are to American society. No Gays for a Day will demonstrate what it would be like if -- as so much of the non-coastal U.S. seems to desire -- gays just disappeared. You may not even know who all your daily gays are, so there's no predicting the impact. It probably won't shut down the restaurant industry like the immigrants did, but know this for certain: Dec. 5 will be a day that fashion does not move forward.
To gauge this strategy's effectiveness, I called Sonja Eddings Brown, the spokesperson for the Protect Marriage coalition that put Proposition 8 -- which defined marriage as exclusively heterosexual -- on the ballot. Brown, to my surprise, sounded defeated. I reminded her that Proposition 8 passed, so maybe she should pep up a bit. "Did we win?" she asked. "It doesn't feel like it." When I ran No Gays for a Day by her, Brown said, "I have so many dear friends who are such invaluable parts of this city and California who are gay." It was the boldest use of "some of my best friends are ... " I had ever heard.
My main concern about enacting my plan is that I'm not gay. And my previous attempt as an outsider to rally folks to a cause was a miserable failure: Right before I applied to college, I suggested Asian students protest being stereotyped as overachievers by skipping the SAT.
Also, I'm really lazy. So I called Amy Balliett for help.
Balliett is a lesbian in Seattle who, just last Friday, created JoinTheImpact. com, which has organized an expected 250,000 people nationwide to march Saturday in protest of Proposition 8. Balliett immediately embraced No Gays for a Day as JoinTheImpact's second event. We worked out some kinks, like "pretending you are sick" for people who aren't out of the closet at work. For economic impact, we picked a Friday -- one of the big shopping days before Christmas and the day People, Us Weekly and Star usually sell out at newsstands. We also decided that because this is a general strike, not a directed boycott, even gay-owned, gay-patronized businesses should shut down. "I hate to say this, but we should even say, 'Don't even go out to the bars,' " she said. "I just don't know if the community can stick to that.
"
To get media attention, Balliett -- a search-engine marketer -- is going to use the social networking sites she used for Satur
